5/10: Personal Identity and Brand Image
After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]
5/3: Brand Positioning Defined
Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic. I would like to start with brand positioning. Although this is a massive subject to cover with many […]
4/15: The Future of Marketing
Looking forward, Marketing, Advertising, and Promotions Manager positions are expected to grow 10% between 2020 and 2030, as reported by the US Bureau of Labor Statistics (https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm). This means there will be tremendous opportunities to start a career within the field as there will be a demand for driven and skilled marketers. Within this growth […]
4/8: Looking Forward
As previously discussed, Marketing jobs are expected to be on the rise from 2020 to 2030. With this, digital channels and direct to consumer sales are also on the rise. This will cause certain marketing positions to become much more useful as some more traditional techniques may become abandoned. Forbes has outlined some marketing careers […]
4/3: AI: Good or Bad?
Artificial intelligence has massively shifted the work and school environment in 2023. The most used AI has been ChatGPT. Considering ChatGPT only launched in November of 2022 it is impressive and somewhat terrifying how far the technology has already advanced. Students have been utilizing the platform to write plagiarism-free essays while professionals have used the […]
3/24: HubSpot 2023 Trends
HubSpot’s 2023 trends recommend that inbound marketing be a priority for growing brands. Inbound marketing calls for utilizing SEO, social media, blogging, influencer marketing, and viral marketing for hopes of increasing engagements and brand awareness. Inbound marketing helps a consumer decide the brands they choose to interact with rather than pushing your ads to them […]
3/23: Super Bowl Ad Winners
The most popular ads from the Super Bowl this year were Dunkin Donets Ben Affleck, the Farmer’s Dog: Forever, Amazons: Saving Sawyer, Pop Corners Breaking Bad, and General Motors Will Farrell ad. Dunkin Donuts, Pop Corners, and General Motors all tapped into a widely recognizable face along with humor to reach their audience. A possible […]
3/22: Agency or In-House?
When considering working in an agency or in-house environment, there are quite a few considerations to make. Overall, an agency generally handles many different accounts and while certain agencies may be industry focused these different accounts will have a variety of client needs & goals. In-house refers to a specific brand’s advertising department if they […]
3/21: The Power of Data
Data driven insights are very powerful in the world of advertising. Whether you are meeting with a client, reporting to your boss, or simply diving into your strategy plan, the ability to tie your approaches to tangible data will leave no questions or a sense of vagueness on the table. Rather than making assumptions or […]
3/19: GWI 2023 Consumer Report
Before considering what strategy some companies are following and what seems to resonate with people, I think it is important to see where people are at psychologically and what trends seem to be appearing. Some key takeaways from the GWI 2023 Consumer report are… The American Dream is struggling, people are lowering their ambitions and […]