11/12: A Strategy for Intertwining Marketing & Sales Teams
Both marketing and sales teams are crucial to a company’s success and each play a distinct role in growing awareness, solidifying brand image, generating revenue, and retaining customers. When properly coordinated, your marketing and sales teams can become a powerhouse to not only bring in new customers but retain them into long-term, repeat business. After […]
9/10: SEO & Keywords
Keywords are the words and phrases typed into search engines that provide users organic search results, making keywords the guiding force to SEO efforts. Keyword research will provide you insight into your target audience and answer questions such as… What are people searching for? How many people are searching for it? What formation is information […]
8/20: SEO Strategy & KPIs
A fresh SEO strategy should depend on several factors such as … How established your business is online What resources you have at your disposal What industry you’re in How established your business is online relates directly to your website’s authority. If you recall from my previous blog, authority directly affects ranking strength on […]
8/6: Why SEO?
SEO or search engine optimization is the practice of increasing the quality and quantity of traffic to a website through organic search engine results. Organic search results are filtered through three primary stages deployed by search engines. 1. Crawling During this stage the search engine bots discover your content by “crawling” it. 2. Indexing During […]
7/19: 4 Step Ideation Process
James Webb Young’s book, “A Technique for Producing Ideas”, teaches that idea creation is not just about waiting for inspiration but there is a process. As a content marketer, it is inevitable to struggle with generating new ideas all of the time. Young’s 4 step process may help you if you find yourself or your […]
7/5: 5 Primary Responsibilities in Content Marketing
Whether working in a team or on your own, here are the 5 primary responsibilities you will need for effective content marketing efforts. If on your own, make sure to account for these stages in your content creation framework plan. To revisit more on creating a content creation framework, visit https://ryeoverly.com/5-steps-content-framework/. 1. Content Management […]
6/21: 3 Steps for Creating Your Long-Term Content Plan
Another important lesson that I have learned so far in my Content Marketing course from HubSpot are the 3 crucial steps for creating your long-term content plan. The benefits from a long-term plan will help you stay organized and assist your content framework to stay aligned with the long term vision. 1. Set marketing […]
6/7: 5 Steps for Creating a Content Creation Framework
A framework is necessary for staying organized, while agile for the content creation process. This framework will assist you whether you are an individual, freelancer, agency, or assisting a large organization. Think of this framework as a structure to guide you from production to publication by creating a process that allows creativity while guiding content […]
5/31: Business Storytelling
I recently started a content marketing certification from HubSpot Academy. To build on the brand image and positioning discussions, I have learned how content & messaging are central in communicating your brands value to your audience. This is also referred to as business storytelling. HubSpot defined business storytelling as “creating alignment between your business, […]
5/24: Brand Positioning & Associated Value
Now that we have defined brand positioning as a clear image of a brand (their values, characteristics, messaging, vision, cause and essence) differentiated from competitors in the mind of their potential customer, how do we find and reach a customer that will align with this brand’s cause? Aggressive advertising techniques can drain budgets and, […]