3/17: What makes an Ad interesting?
One of the most interesting things to me in the field of marketing is the difference between an ad that can play in the background without pulling any attention, and the ads that immediately pull everyone’s attention. You may have noticed this at a Superbowl party or even watching a show that has commercials with […]
3/15: Welcome!
My name is Rye Overly, welcome to my blog where I discuss advertising strategy and branding. I found my love for strategy and branding as I saw the subject as the crossroads between business and psychology. I am passionate about helping companies build and communicate a consistent, noteworthy, philanthropic brand. After graduating from the University […]