3/22: Agency or In-House?
When considering working in an agency or in-house environment, there are quite a few considerations to make. Overall, an agency generally handles many different accounts and while certain agencies may be industry focused these different accounts will have a variety of client needs & goals. In-house refers to a specific brand’s advertising department if they […]
3/21: The Power of Data
Data driven insights are very powerful in the world of advertising. Whether you are meeting with a client, reporting to your boss, or simply diving into your strategy plan, the ability to tie your approaches to tangible data will leave no questions or a sense of vagueness on the table. Rather than making assumptions or […]
3/19: GWI 2023 Consumer Report
Before considering what strategy some companies are following and what seems to resonate with people, I think it is important to see where people are at psychologically and what trends seem to be appearing. Some key takeaways from the GWI 2023 Consumer report are… The American Dream is struggling, people are lowering their ambitions and […]
3/17: What makes an Ad interesting?
One of the most interesting things to me in the field of marketing is the difference between an ad that can play in the background without pulling any attention, and the ads that immediately pull everyone’s attention. You may have noticed this at a Superbowl party or even watching a show that has commercials with […]
3/15: Welcome!
My name is Rye Overly, welcome to my blog where I discuss advertising strategy and branding. I found my love for strategy and branding as I saw the subject as the crossroads between business and psychology. I am passionate about helping companies build and communicate a consistent, noteworthy, philanthropic brand. After graduating from the University […]