6/7: 5 Steps for Creating a Content Creation Framework
A framework is necessary for staying organized, while agile for the content creation process. This framework will assist you whether you are an individual, freelancer, agency, or assisting a large organization. Think of this framework as a structure to guide you from production to publication by creating a process that allows creativity while guiding content […]
5/31: Business Storytelling
I recently started a content marketing certification from HubSpot Academy. To build on the brand image and positioning discussions, I have learned how content & messaging are central in communicating your brands value to your audience. This is also referred to as business storytelling. HubSpot defined business storytelling as “creating alignment between your business, […]
5/24: Brand Positioning & Associated Value
Now that we have defined brand positioning as a clear image of a brand (their values, characteristics, messaging, vision, cause and essence) differentiated from competitors in the mind of their potential customer, how do we find and reach a customer that will align with this brand’s cause? Aggressive advertising techniques can drain budgets and, […]
5/10: Personal Identity and Brand Image
After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]
5/3: Brand Positioning Defined
Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic. I would like to start with brand positioning. Although this is a massive subject to cover with many […]
4/15: The Future of Marketing
Looking forward, Marketing, Advertising, and Promotions Manager positions are expected to grow 10% between 2020 and 2030, as reported by the US Bureau of Labor Statistics (https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm). This means there will be tremendous opportunities to start a career within the field as there will be a demand for driven and skilled marketers. Within this growth […]
4/8: Looking Forward
As previously discussed, Marketing jobs are expected to be on the rise from 2020 to 2030. With this, digital channels and direct to consumer sales are also on the rise. This will cause certain marketing positions to become much more useful as some more traditional techniques may become abandoned. Forbes has outlined some marketing careers […]
4/3: AI: Good or Bad?
Artificial intelligence has massively shifted the work and school environment in 2023. The most used AI has been ChatGPT. Considering ChatGPT only launched in November of 2022 it is impressive and somewhat terrifying how far the technology has already advanced. Students have been utilizing the platform to write plagiarism-free essays while professionals have used the […]
3/24: HubSpot 2023 Trends
HubSpot’s 2023 trends recommend that inbound marketing be a priority for growing brands. Inbound marketing calls for utilizing SEO, social media, blogging, influencer marketing, and viral marketing for hopes of increasing engagements and brand awareness. Inbound marketing helps a consumer decide the brands they choose to interact with rather than pushing your ads to them […]
3/23: Super Bowl Ad Winners
The most popular ads from the Super Bowl this year were Dunkin Donets Ben Affleck, the Farmer’s Dog: Forever, Amazons: Saving Sawyer, Pop Corners Breaking Bad, and General Motors Will Farrell ad. Dunkin Donuts, Pop Corners, and General Motors all tapped into a widely recognizable face along with humor to reach their audience. A possible […]