7/5: 5 Primary Responsibilities in Content Marketing
Whether working in a team or on your own, here are the 5 primary responsibilities you will need for effective content marketing efforts. If on your own, make sure to account for these stages in your content creation framework plan. To revisit more on creating a content creation framework, visit https://ryeoverly.com/5-steps-content-framework/. 1. Content Management […]
6/21: 3 Steps for Creating Your Long-Term Content Plan
Another important lesson that I have learned so far in my Content Marketing course from HubSpot are the 3 crucial steps for creating your long-term content plan. The benefits from a long-term plan will help you stay organized and assist your content framework to stay aligned with the long term vision. 1. Set marketing […]
6/7: 5 Steps for Creating a Content Creation Framework
A framework is necessary for staying organized, while agile for the content creation process. This framework will assist you whether you are an individual, freelancer, agency, or assisting a large organization. Think of this framework as a structure to guide you from production to publication by creating a process that allows creativity while guiding content […]
5/31: Business Storytelling
I recently started a content marketing certification from HubSpot Academy. To build on the brand image and positioning discussions, I have learned how content & messaging are central in communicating your brands value to your audience. This is also referred to as business storytelling. HubSpot defined business storytelling as “creating alignment between your business, […]
5/24: Brand Positioning & Associated Value
Now that we have defined brand positioning as a clear image of a brand (their values, characteristics, messaging, vision, cause and essence) differentiated from competitors in the mind of their potential customer, how do we find and reach a customer that will align with this brand’s cause? Aggressive advertising techniques can drain budgets and, […]
5/10: Personal Identity and Brand Image
After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]
5/3: Brand Positioning Defined
Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic. I would like to start with brand positioning. Although this is a massive subject to cover with many […]
4/15: The Future of Marketing
Looking forward, Marketing, Advertising, and Promotions Manager positions are expected to grow 10% between 2020 and 2030, as reported by the US Bureau of Labor Statistics (https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm). This means there will be tremendous opportunities to start a career within the field as there will be a demand for driven and skilled marketers. Within this growth […]
4/8: Looking Forward
As previously discussed, Marketing jobs are expected to be on the rise from 2020 to 2030. With this, digital channels and direct to consumer sales are also on the rise. This will cause certain marketing positions to become much more useful as some more traditional techniques may become abandoned. Forbes has outlined some marketing careers […]
4/3: AI: Good or Bad?
Artificial intelligence has massively shifted the work and school environment in 2023. The most used AI has been ChatGPT. Considering ChatGPT only launched in November of 2022 it is impressive and somewhat terrifying how far the technology has already advanced. Students have been utilizing the platform to write plagiarism-free essays while professionals have used the […]