5/17: Outdoor Breath

Rye Overly - Outdoor Breath

I feel that a sound and productive gym routine teaches you discipline, consistency and ultimately serves as a constant in your life, but skiing, snowmobiling and the outdoors allow us to taste and feel freedom while serving as a reminder of how truly futile we really are compared to the forces of the universe. I […]

5/10: Personal Identity and Brand Image

Rye Overly Brand Identity

After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]

5/3: Brand Positioning Defined

Rye Overly - brand positioning and personal identity

Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic.   I would like to start with brand positioning. Although this is a massive subject to cover with many […]

4/26: Morning run reflection

Rye Overly

Over the past couple years, I think that my morning runs have had possibly the greatest impact on my life compared to any routine I have implemented. Although the thought of putting on running shoes and heading out the door first thing in the morning might be enough to make you throw up, I have […]

4/15: The Future of Marketing

Looking forward, Marketing, Advertising, and Promotions Manager positions are expected to grow 10% between 2020 and 2030, as reported by the US Bureau of Labor Statistics (https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm). This means there will be tremendous opportunities to start a career within the field as there will be a demand for driven and skilled marketers. Within this growth […]

4/8: Looking Forward

As previously discussed, Marketing jobs are expected to be on the rise from 2020 to 2030. With this, digital channels and direct to consumer sales are also on the rise. This will cause certain marketing positions to become much more useful as some more traditional techniques may become abandoned. Forbes has outlined some marketing careers […]

4/7: Small changes add up!

Atomic Habits by James Clear taught me how small changes surmount into large improvements over time. This can be a very frustrating factor in improving habits and daily disciplines. When we imagine running, keeping the house clean, journaling, meditating, or other positive improvements in our life, we do so with the hopes that this will […]

4/3: AI: Good or Bad?

Artificial intelligence has massively shifted the work and school environment in 2023. The most used AI has been ChatGPT. Considering ChatGPT only launched in November of 2022 it is impressive and somewhat terrifying how far the technology has already advanced. Students have been utilizing the platform to write plagiarism-free essays while professionals have used the […]

4/1: Goals and Mindset

Setting fitness and life goals are important for purpose, motivation, and having benchmarks set so you can celebrate milestones to avoid burnout. Although there are so many positives to setting goals, there is a downside as well. What I learned from reading The Power of Discipline, by Daniel Walter was the term called the yo-yo […]

3/27: Week split?

My “week split” consists of chest, 2 leg days – one focused on quads and one on hamstrings, back, shoulders, and a bicep/triceps day. I structure the week where I move around muscle groups enough so that when my chest is sore, I hit my back or legs or vice versa. This schedule leaves me […]