6/28: Top 5 Pre-Workout Meals
Finding the right pre-workout meal can require some trial and error. For each person the timing, meal size and food group may differ entirely. This can be a frustrating battle which can leave you feeling defeated. Here are a few go-to pre workout foods recommended by industry experts. 1. Oats and banana Whole grain […]
6/21: 3 Steps for Creating Your Long-Term Content Plan
Another important lesson that I have learned so far in my Content Marketing course from HubSpot are the 3 crucial steps for creating your long-term content plan. The benefits from a long-term plan will help you stay organized and assist your content framework to stay aligned with the long term vision. 1. Set marketing […]
6/14: Snowmobiling Solitude
There is no other feeling like being in the middle of a powder turn on a snowmobile. It takes the coordinated effort of throttle control, balance, and counter steering to pull it off and ride out of the turn. My mind always captures these mid-turn moments and ruminates on them when I need something positive […]
6/7: 5 Steps for Creating a Content Creation Framework
A framework is necessary for staying organized, while agile for the content creation process. This framework will assist you whether you are an individual, freelancer, agency, or assisting a large organization. Think of this framework as a structure to guide you from production to publication by creating a process that allows creativity while guiding content […]
6/7: Daily and Weekly Breaks
Take a moment to consider what provides you with clarity and eases your mind from the monotonous day-to-day tasks. For each person it may be an entirely separate activity but provides the same release. It may seem counterintuitive when your schedule is already packed to the brim, but if you set out non-negotiable “breath” time […]
5/31: Business Storytelling
I recently started a content marketing certification from HubSpot Academy. To build on the brand image and positioning discussions, I have learned how content & messaging are central in communicating your brands value to your audience. This is also referred to as business storytelling. HubSpot defined business storytelling as “creating alignment between your business, […]
5/24: Brand Positioning & Associated Value
Now that we have defined brand positioning as a clear image of a brand (their values, characteristics, messaging, vision, cause and essence) differentiated from competitors in the mind of their potential customer, how do we find and reach a customer that will align with this brand’s cause? Aggressive advertising techniques can drain budgets and, […]
5/17: Outdoor Breath
I feel that a sound and productive gym routine teaches you discipline, consistency and ultimately serves as a constant in your life, but skiing, snowmobiling and the outdoors allow us to taste and feel freedom while serving as a reminder of how truly futile we really are compared to the forces of the universe. I […]
5/10: Personal Identity and Brand Image
After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]
5/3: Brand Positioning Defined
Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic. I would like to start with brand positioning. Although this is a massive subject to cover with many […]