My name is Rye Overly, welcome to my blog where I discuss advertising strategy and branding. I found my love for strategy and branding as I saw the subject as the crossroads between business and psychology. I am passionate about helping companies build and communicate a consistent, noteworthy, philanthropic brand.
After graduating from the University of Colorado Boulder last year I sought to find a way to continue learning and stay current on trends happening within the industry. I get most of the information from outside sources, which I will share links to as I share key insights that I learn along my journey. Some areas of interest will be brand positioning, identity, differentiation, content & messaging, customer experience, and digital advertising. I look forward to learning together and please feel free to connect at any point in time! Thanks for reading!
