Looking forward, Marketing, Advertising, and Promotions Manager positions are expected to grow 10% between 2020 and 2030, as reported by the US Bureau of Labor Statistics (https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm). This means there will be tremendous opportunities to start a career within the field as there will be a demand for driven and skilled marketers. Within this growth is primarily Digital Marketing. As the digital world is evolving so are marketers’ opportunities to reach customers and pathways of doing so. While industry growth is expected, possessing in-demand skills and experience is still a necessity to start a successful career.
As the Western Governors University reported, “digital marketing abilities are quickly becoming one of the most sought-after skills employers look for in new hire candidates”. These skills include written content creation, SEM (Search Engine Marketing), SEO (Search Engine Optimization), video creation, social media marketing, data analytics, CRO (Conversion Rate Optimization), and Marketing Automation. Although these skills may sound overwhelming, many play together. For example, if you are skilled with SEM, you must understand CRO, SEO, and data analytics to become truly successful in practice. Content creation can play a key role with SEO depending on the keywords and specific content you are creating and if you link this to social media, you will truly optimize your websites.
To begin homing in on these skills, many colleges, or online platforms such as HubSpot offer certification programs that don’t require a degree or transcripts. Another alternative are the Google certifications which are offered for free and are very informative since so much marketing takes place over Google. Overall, these skills are not taught in depth in college and are of value to marketing and advertising agencies since they can be utilized in almost any campaign to better reach or understand target consumers.
To summarize…
- Marketing, Advertising, and Promotions Manager positions are set to grow 10% by 2030.
- Digital Marketing skills will become even more necessary within the industry.
- You can grow these skills utilizing online platforms such as HubSpot and Google.
To learn more, visit https://www.wgu.edu/blog/in-demand-digital-marketing-skills2211.html or https://www.forbes.com/sites/forbesagencycouncil/2022/02/09/calling-all-new-and-soon-to-be-marketers-nows-the-perfect-time-to-start-your-career/?sh=66d5d1fc122e.
