5/27: Prioritizing Digital Presence and Omni-Channel E-commerce Strategies in Retail

Rye Overly

Title: The Imperative of Prioritizing Digital Presence and Omni-Channel E-commerce Strategies in Retail In the ever-evolving landscape of retail, adaptation is not merely a choice but a necessity. As consumer behaviors shift towards digital interactions and convenience, retailers are compelled to reassess their strategies. One crucial avenue through which they can thrive in this new […]

9/3: Basal Metabolic Rate

Metabolic rates represent how quickly fuels are broken down to keep the organisms (your) cells running. The Basal Metabolic Rate (BMR) represents involuntary activities to sustain life at rest in a fasting state, such as respiration, circulation, body temperature regulation, nerve activity, hormone secretions, and new tissue synthesis. At a basic level, BMR represents the […]

8/6: Why SEO?

SEO or search engine optimization is the practice of increasing the quality and quantity of traffic to a website through organic search engine results. Organic search results are filtered through three primary stages deployed by search engines.  1. Crawling During this stage the search engine bots discover your content by “crawling” it.  2. Indexing  During […]

5/31: Business Storytelling

I recently started a content marketing certification from HubSpot Academy. To build on the brand image and positioning discussions, I have learned how content & messaging are central in communicating your brands value to your audience.    This is also referred to as business storytelling. HubSpot defined business storytelling as “creating alignment between your business, […]

4/7: Small changes add up!

Atomic Habits by James Clear taught me how small changes surmount into large improvements over time. This can be a very frustrating factor in improving habits and daily disciplines. When we imagine running, keeping the house clean, journaling, meditating, or other positive improvements in our life, we do so with the hopes that this will […]