3/24: HubSpot 2023 Trends
HubSpot’s 2023 trends recommend that inbound marketing be a priority for growing brands. Inbound marketing calls for utilizing SEO, social media, blogging, influencer marketing, and viral marketing for hopes of increasing engagements and brand awareness. Inbound marketing helps a consumer decide the brands they choose to interact with rather than pushing your ads to them […]
3/23: Diet and food-prep
I enjoy keeping a set diet since it makes grocery shopping, food prep and planning easier. Every week when I go to the grocery store, I know exactly which route I take through the isles and how much it will cost. I enjoy switching proteins up or trying something new occasionally, but I tend to […]
3/23: Super Bowl Ad Winners
The most popular ads from the Super Bowl this year were Dunkin Donets Ben Affleck, the Farmer’s Dog: Forever, Amazons: Saving Sawyer, Pop Corners Breaking Bad, and General Motors Will Farrell ad. Dunkin Donuts, Pop Corners, and General Motors all tapped into a widely recognizable face along with humor to reach their audience. A possible […]
3/22: Agency or In-House?
When considering working in an agency or in-house environment, there are quite a few considerations to make. Overall, an agency generally handles many different accounts and while certain agencies may be industry focused these different accounts will have a variety of client needs & goals. In-house refers to a specific brand’s advertising department if they […]
3/21: Make it flow!
For more on routines, one of the first things I figured out after trying and failing to create a good morning routine was that none of it made sense logistically. Your routine must flow together where one good habit leads to another and another. If you have a goal to drink water first thing, fill […]
3/21: The Power of Data
Data driven insights are very powerful in the world of advertising. Whether you are meeting with a client, reporting to your boss, or simply diving into your strategy plan, the ability to tie your approaches to tangible data will leave no questions or a sense of vagueness on the table. Rather than making assumptions or […]
3/19: GWI 2023 Consumer Report
Before considering what strategy some companies are following and what seems to resonate with people, I think it is important to see where people are at psychologically and what trends seem to be appearing. Some key takeaways from the GWI 2023 Consumer report are… The American Dream is struggling, people are lowering their ambitions and […]
3/19: Routines = freedom?
A routine helps me control my mornings, evenings and gives me something to look forward to. I used to make routines that felt forced and where more mornings than not they wouldn’t get done. This is when I realized that it’s my routine and should serve me in a way that I look forward to. […]
3/17: What makes an Ad interesting?
One of the most interesting things to me in the field of marketing is the difference between an ad that can play in the background without pulling any attention, and the ads that immediately pull everyone’s attention. You may have noticed this at a Superbowl party or even watching a show that has commercials with […]
3/17: My system and its benefits
To better explain how I set my weeks out, every Sunday is important for my week. Each Sunday I update the 4 separate documents that I keep on my notes. I’m a pretty ADHD person so when my mind drifts, or I get caught up in activities that aren’t working towards my goals, these documents […]