Data driven insights are very powerful in the world of advertising. Whether you are meeting with a client, reporting to your boss, or simply diving into your strategy plan, the ability to tie your approaches to tangible data will leave no questions or a sense of vagueness on the table. Rather than making assumptions or basing strategy on what others are doing, you can have accurate and trustworthy data on what is happening right now with your consumer. Another benefit of data driven insights is to know where you currently sit relative to your goal to track your progress along the way. Most business outlets offer data tracking whether you are operating on web, social media, email marketing, or in-store platforms such as Shopify.
If you create spreadsheets to track what is happening week to week, month to month and year to year within your own platforms and operations, then dive deep into your customer research there may be clear solutions to better reach your target or overlooked efficiencies and revenue drivers. No matter what your goal is; informing decisions based on data will give you a clear, knowledgeable, trustworthy, and thoughtful strategy that will be more likely to deliver genuine value.
