Both marketing and sales teams are crucial to a company’s success and each play a distinct role in growing awareness, solidifying brand image, generating revenue, and retaining customers. When properly coordinated, your marketing and sales teams can become a powerhouse to not only bring in new customers but retain them into long-term, repeat business. After all, satisfied customers are the most profitable marketing objective a company can have.
Outlined below is a strategy to ensure no steps of the customer’s journey are overlooked or lost to inactivity from the company.
1. Raise awareness
Going into this step you should already have completed research and have a clear picture of who your target audience is. The point here is to get attention from the prospective customer by getting the right information in front of the right person. This can be done through social media, billboards, TV, radio, or other targeted advertising mediums.
2. Call to action
Included in your advertisement should be a clear call to action (CTA). This CTA will offer additional information (newsletter sign-up, notified when more product drops, join membership, etc.) in exchange for contact information. At this step you now are now aware of a potential customer that is interested in your offering and you have their contact information, this is huge!
3. Direct approach to close into customer
Now it’s time to pass things off from the marketing team to the sales team with the intent of closing the prospect into a customer. This can be done through cold calls, email outreach, or in some cases weekly newsletter with CTA’s into purchases. The point here is to understand what is holding the prospective customer back from the ultimate purchase decision and offer guidance.
4. Customer success
Now that the prospect has been “closed” into a customer, it’s time for the customer success team to ensure the new product or service is functioning as promised and offer further support to ultimately guarantee a satisfied customer. Remember, word of mouth from satisfied customers is immensely profitable long-term for the company. Stay in touch and personalize the experience!
