SEO or search engine optimization is the practice of increasing the quality and quantity of traffic to a website through organic search engine results. Organic search results are filtered through three primary stages deployed by search engines.
1. Crawling
During this stage the search engine bots discover your content by “crawling” it.
2. Indexing
During this stage search engines decide on how relevant your content is by indexing it based on particular signals such as keywords.
3. Ranking
The final stage dictates which content will be featured by ranking your content in search results. Your website’s authority will directly impact your ranking strength. Authority is determined through how often your content is talked about, referred to, and cited to in other works.
Considering the already shifted digital landscape with 29.7% of American business being conducted online (Flynn, 2023), 68% of online experiences beginning with a search engine, and 53% of all website traffic coming from organic search – a clearly defined SEO strategy should sit at the top of a businesses objectives.
For more insight on how to create this strategy with the most effective KPIs to track progress & performance, visit https://ryeoverly.com/8-20-seo-strategy-kpis/.
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