beach pt.2
The tide shifts the shore, carving new lines in the sand that vanish with the next wave. Pieces of driftwood and shells sit scattered, left behind by currents. The air carries salt and the faint warmth of sunbaked sand. Feet press into the shoreline, leaving temporary marks, while the gulls trace circles overhead. Everything moves […]
Hyper Personalization at Scale is Mostly a Lie
Written by Rye Overly Everyone is talking about hyper personalization right now. Every tool promises it. Every GTM leader says it matters. Every outbound message claims to be tailored. But if you actually look at what is happening in market, most of it is just slightly better spam. Changing one sentence in an email is […]