5/10: Personal Identity and Brand Image
After my last blog, I have been reflecting on how each brand we fit into our life builds and reflects our self-image. Whether it is the clothes we wear, food we eat, the watch on our wrist, pens we write with, car we drive, the type of technology we use and even down to the […]
5/3: Brand Positioning Defined
Rather than grazing over broad subjects lightly, I would like to take a deep dive into subjects of marketing strategy that will help reflect a definition, history, evolution, current standing, and possible future for the topic. I would like to start with brand positioning. Although this is a massive subject to cover with many […]